The Future Workplace: How important is office branding?

How important is the physical office space - and location - when it comes to brand building in the digital age when so much business is conducted outside the traditional working environment?

Speaking to Raconteur, CO—RE Director Bradley Baker argued office location can make all the difference when it comes to establishing a business’ identity.

“Trendy London startups may be more inclined to set up shop in the hipster hotspot of Shoreditch rather than Paddington, because the area aligns with their ambitions for branding and company values”, Bradley said.

The article, as published in The Times, can be read here: https://www.raconteur.net/business-innovation/office-branding-company-reputation